NÜRBURGRING PARTNERS – EMOTIONS, BRANDS, SUCCESS
The Nürburgring is more than just a race track – it is an iconic stage for brands, emotions, and unforgettable experiences.
Together with our partners, we create added value that is unparalleled worldwide. Whether classic advertising, on-site brand activation, or creative social media campaigns – the possibilities at the Nürburgring are as diverse as they are unique. Companies benefit from international visibility, strong image transfer, and an environment that moves people.
Since July 2025, we have also been using a new structure – with clearly defined partner categoriesto strategically sharpen our cooperation:
- At the top are the “Official Automotive Partners” and “Exclusive Partners,” limited to a total of nine companies.
- Below these are the “Premium Partner” and “Business Partner” levels, which also have opportunities to showcase their brands, e.g., through lounges, shops, licensing agreements, or naming rights.
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To improve orientation within the partnerships, the Nürburgring has introduced official partner badges. They follow a clear color structure: gold stands for Official Automotive Partners and Exclusive Partners, silver for Premium Partners, and bronze for Business Partners.
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The Nürburgring Business Club offers companies outside the partner structure an entry point into the Nürburgring network. Members gain access to business events, networking opportunities, and initial visibility in the Nürburgring world. They are listed as “Member Nürburgring Business Club” and receive a red badge.
The new structure is a further step in the strategic development of the Nürburgring as a multifunctional business and event location.
We are proud of our long-standing partnerships – and look forward to new joint successes!