At the Nürburgring, the ring°werk is to become the centerpiece for companies in the automotive industry. The building, currently used as an interactive motorsport museum, will offer 11,300 m² of space for up to three selected automotive industry partners. These companies will have the opportunity to use the site as a technology and development center as well as a sales and marketing platform. Located right next to the start/finish straight, the tenants will have dedicated access to the Nürburgring Grand Prix track. In addition to intensive discussions already underway with potential partners in the automotive industry, interested companies still have the opportunity to apply for the project.

Nürburgring. "This reorientation is an important step in the further development of the Nürburgring as a leading platform for the automotive industry," explains Christian Stephani, managing director of Nürburgring 1927 GmbH & Co. KG. "We are creating a unique opportunity for companies to implement their innovative strength directly at the Nürburgring, to demonstrate it to visitors and customers, and, thanks to direct access to the track, to be able to use an exclusive test facility at the same time."

Presence options from glass workshop to VIP terrace
The future partners will be able to choose from a variety of combinable forms of use for their presence in the ring°werk, which will be completely redesigned and expanded for the new format: from glass and enclosed workshop areas to sales and exhibition spaces through to offices and meeting rooms. The companies will also have numerous opportunities to bring their brand to life for visitors, customers and partners. This starts with the prominent placement of their logo on the façade of the ring°werk, located directly on the busy main road B258, and extends to the display of vehicles, technologies and exhibits. Each rental section also offers access to a private VIP terrace with a view of the race track. Various options for staging events, as well as hotel rooms and other services are also offered from a single source.

Exclusive access from the rental sections to the Grand Prix track is also included in the offer. In addition to the associated logistical advantages for the companies based in the ring°werk, they will also be given preferential treatment as "strategic partners" when it comes to the allocation of track dates on the Grand Prix track.

According to the plans of Nürburgring 1927 GmbH & Co. KG, the race track operator will carry out the structural redevelopment of the ring°werk once the rental sections have been allocated, including the renovation of the façade and the installation of new interior walls. The future tenants can then design their space according to their individual preferences, or commission Nürburgring 1927 GmbH & Co. KG for this purpose. 

ring°kino remains open to visitors and B2B events – new interactive museum planned
While the entire ring°werk building complex will be converted for its new form of use, the multifunctional ring°kino will remain in its current form. In addition to regular cinema operations with Hollywood movies for visitors of all ages, the atmospheric venue will continue to be available for B2B events. Here, too, the new tenants will have the right of first refusal to hold conferences, customer events or presentations at the location in the immediate vicinity of their premises.

In addition to the redevelopment and new use of the ring°werk, the future of the museum previously housed in the building is also being considered. The history and stories of the legendary race track are to remain tangible for visitors. The operating company has therefore decided to establish a new interactive museum at the Nürburgring that is to be integrated into an existing space. In the current planning phase, several options are being examined and developed.

This is what the new ring°werk could look like as a technology and development center at the Nürburgring. While various ideas and concepts for the building have already been sketched out, the future tenants will have direct influence on the design. © Nürburgring