30.06.2025
Dacia Germany has brought the Nürburgring Offroad Park to life with a very special event over the past few days. The exciting off-road terrain is just a stone's throw away from the famous Nordschleife and offers a wide range of uses across 80,000 square meters. Dacia Germany has now used this for an event that is well worth seeing. Highlights included a vehicle camp with roof tent overnight stays and campfire romance, as well as high-speed laps by rally legend Sébastien Loeb in his Dakar race car. Carbon body, all-wheel drive, and a 360 hp V6 engine: the Dacia Sandrider usually takes on the rough tracks of the Dakar Rally. This year, the famous test of endurance for man and machine covered around 8,000 kilometers through the desert of Saudi Arabia. Now the vehicle, which won several stages of the Dakar, celebrated its premiere at the Nürburgring – fittingly in parallel with the ADAC RAVENOL 24h Nürburgring, which is also world-famous and unforgiving. In this case, however, the big stage was not the Nordschleife, but the Offroadpark Nürburgring at the foot of the race track. For many years, fun and adrenaline have been waiting there for larger groups, B2B events, and corporate customers of the Nürburgring on an area of around 80,000 square meters. Whether steep uphill, through gravel, or in the middle of water obstacles, the off-road park consists of various modules that can be used individually. Dacia Germany used these to create a spectacular off-road race track for the Dakar racing car – complete with jumps and flying gravel. At the wheel was none other than Frenchman Sébastien Loeb, the most successful rally driver of all time with nine world championship titles. Happy Dacia customers, expert journalists, and influential influencers took their seats alongside the rally legend for an unforgettable ride. There was also plenty to cheer about for many spectators of the 24-hour race: the Dacia Camp was open to all visitors on these days. In addition to a large vehicle exhibition, autograph sessions, and other activities, there was also a competition to win rides in the rally car. Those who weren't riding alongside Loeb and other Dakar pros could test the off-road capabilities of numerous current Dacia models on and off the Nürburgring off-road park under the guidance of experienced race track instructors. As the crowning glory of each day, some Dacia guests experienced the unique camping atmosphere of the Nürburgring. On a large plateau above the area, they enjoyed the campfire atmosphere in roof tents and watched the hustle and bustle around the 24-hour race in the Green Hell.“With this event, Dacia Germany has impressively demonstrated the versatility of our off-road park,” praised Christian Stephani, Managing Director of the Nürburgring. “The laps of the Dacia Sandrider in particular were a rally spectacle the likes of which the Nürburgring Offroad Park has rarely seen before.” ➡️ Want to escape the daily grind. Jump into adventure! Book our B2B Offroad Experiences here!
08.05.2025
The technology company Xiaomi and the Nürburgring have agreed on a far-reaching partnership. From now on, the Chinese car manufacturer will be a premium partner of the world's longest permanent race track and will also be present there with advertising installations. These include the new Xiaomi curve on the Grand Prix circuit and a new advertising installation on the Nordschleife. Last year, Xiaomi attracted international attention with a vehicle and a lap on the Nordschleife. The brand is no longer known just for mobile phones. The nearly 1,500 hp sports sedan “SU7 Ultra Prototype” completed the 20.8-kilometer track in 6:46 minutes – an impressive time. At the same time, this was also the start of a deeper partnership. Beyond the record-breaking drive, Xiaomi is now also a member of the test and development drives at the Nürburgring (colloquially known as the Industriepool). Sixteen weeks a year, companies from the automotive and supplier industries test and develop vehicles and components in this setting. Xiaomi is now also pushing ahead with its vehicle development here. Naming rights at the Grand Prix circuit, advertising facility on the NordschleifeThe advertising commitment is also clearly visible. The new Xiaomi curve on the Grand Prix circuit is the flagship of the new collaboration. This is curve 12 – a fast, technically demanding left-hand curve. It follows the Michael Schumacher S or, if the shorter sprint version is driven, the Goodyear Spange. Spectators have a good view of this section of the track from the large grandstands at the end of the start/finish line. The Xiaomi logo is also present on the Nordschleife. A large advertising installation has been erected on the bridge between the Aremberg and Fuchsröhre sections of the track. In addition, the brand will be visible at the entrance to the Nordschleife. Thanks to its extensive commitment, the Asian manufacturer is one of the Nürburgring's premium partners and is also a member of the Nürburgring Business Club, the B2B network for large and small companies from various industries. “We are delighted that Xiaomi, a strong brand from Asia, is using the Nürburgring as an important development and communication platform,” explains Nürburgring CEO Christian Stephani. ”Xiaomi has recognized that the Nürburgring, and the Nordschleife in particular, is exactly the right place to advance new technologies and innovations, including in the field of electric mobility.”
20.09.2024
The Nürburgring operating company is intensively committed to environmental protection and sustainability. This has now been confirmed once again with the two-star environmental accreditation from the FIA, the world motorsport organisation. The certification, which is valid until 2026, recognises the operating company's commitment and initiatives to promote environmental sustainability and innovative measures. The Nürburgring's environmental management has been certified by the FIA since 2022. As part of this year's audit by the FIA auditor, the Nürburgring was able to impress with new and ongoing measures. For example, the race track obtains 100% of its electricity from renewable energy sources and is specifically focussing on solar energy. The Nürburgring is emphasising its sustainable energy policy with the expansion of the photovoltaic system installed in 2022, which now covers a total of 11,000 m² following an extension this year. A comprehensive energy management system also enables optimal control and monitoring of energy consumption and contributes to more sustainable operation in the long term. The digital infrastructure of the Nordschleife draws part of its power requirements from renewable energies: Self-sufficient solar containers supply camera technology and LED panels. The charging infrastructure for electric vehicles is also being continuously expanded. Just this year, new fast-charging points expanded the capacity and availability of the charging stations at the Nürburgring. As part of its sustainable strategy, the Nürburgring operating company has also implemented climate-adapted forest management and manages 154 hectares of its own woodland in accordance with the certified PEFC standard. In addition, a 10,000 m² noise protection forest has been planted, which not only contributes to noise reduction but also promotes ecological diversity. The race track operators also continue to rely on comprehensive noise monitoring to ensure that noise emissions remain below the authorised limits.As a further measure, the Nürburgring was able to further expand its range of sustainable fan merchandise. Already 50% of the collection consists of OEKO-TEX®-certified or other sustainable materials. ‘The renewed certification shows once again that we can combine ecological responsibility with a successful event location,’ explains Christian Stephani, Managing Director of Nürburgring 1927 GmbH & Co. KG. ‘Measures such as the expansion of the photovoltaic systems, the improvement of the charging infrastructure and our energy management system show that we are consistently pursuing our path. In doing so, we are creating a sustainable basis for future generations.’ The Nürburgring's sustainability declaration and an extract of the measures:www.nuerburgring.de/info/company/sustainability-statement
04.09.2024
With the current season still in full swing at the Nürburgring, the race track and event location is already giving a preview of the coming year. From international highlights to event exotics and from motorsport to entertainment, the 2025 calendar once again promises the unique Nürburgring mix. A current overview: Exciting motorsport highlights in the Green HellNaturally, the world's longest permanent race track is also characterised by an attractive motorsport calendar in 2025. Particularly popular with fans: endurance motorsport on the Nordschleife. The highlight is the ADAC RAVENOL 24h Nürburgring, which will once again put man and machine to the ultimate test from 19 to 22 June 2025 and promise a gigantic motorsport party together with tens of thousands of fans. As usual, the ADAC Nürburgring Endurance Series (NLS) will kick off the motorsport year. After the first race on 22 March, eight more race days will follow until October, each of which usually falls on a Saturday. Only on 13 and 14 September are two race days scheduled on one weekend for the NLS and therefore also the only race Sunday in the series. The dates of the Nürburgring Rundstrecken Challenge (RCN) are another Nordschleife format on the calendar. Regularity and performance tests offer popular sport from road-legal to race-ready vehicles. From GT3 to XXL: thrilling motorsport from racing cars to race trucksFans of thrilling motorsport will once again get their money's worth on the Grand Prix circuit. The giants of motorsport will compete against each other on the sprint version of the International ADAC Truck Grand Prix from 10 - 13 July. Every year, the event delights visitors with a family-friendly concept of motorsport, festival, colourful paddock and trade fair. Included in the supporting programme: the ADAC GT Masters. The Fanatec GT World Challenge (29 - 31 August) and the Porsche Sports Cup (30 May - 1 June) will feature high-quality racing cars from the world's best-known automotive brands. The Nürburgring Drift Cup, which will host its first round on 26 and 27 April, and GRIP - the motor event that will attract the tuning community to the Eifel on 6 July, are also high on horsepower and, above all, action-packed drifting. The date for the DTM at the Nürburgring has already been finalised. However, fans will have to wait a little longer before the announcement. The racing series will present its annual calendar in the coming days. Experiences with music and muscle powerAway from the roaring sounds of engines, powerful guitar riffs await at the beginning of June. Rock am Ring will get visitors' hearts racing from 6 to 8 June. According to the recently published first wave of bands, ‘Slipknot’ and ‘Bring me the Horizon’ have already been confirmed as headliners for the festival's 40th anniversary alongside other well-known bands. A similar-sounding event name, but with a completely different intention, can be found in the 2025 calendar with Rad am Ring. In mid-July, thousands of tireless participants will once again take to the start line to conquer the Green Hell with their own muscle power. Incidentally, this is also required for the Hotfoot Run - but not on two wheels, but on foot. The obstacle course takes place on 10 May. Fast-paced PS classics in racing actionThe heroes and automotive jewels of days gone by have also once again secured several permanent places on the Ring calendar. Old and youngtimers and memories of many decades of motorsport will be brought to life on the Grand Prix circuit and the Nordschleife. The Nürburgring Classic will kick off 2025 from 13 to 15 June. This will be followed in August by the BELMOT Oldtimer Grand Prix (1st - 3rd) and the legendary ADAC 1000km race from 20th to 21st September. The ADAC RGB season finale, the ADAC Westfalen Trophy and, last but not least, the Kölner Kurs as a historic motorbike event round off the historic programme. Motorbike service and racing on two wheelsSpeaking of motorbikes: after returning to the Nürburgring this year, the International Motorcycle Championship (IDM) is also on the calendar for the coming season. From 5 to 7 September, the series will kick off with thrilling two-wheel racing. There will be impressive pictures of thousands of motorbikes off the racing line at the ‘Anlassen’ motorbike service on 27 April. One of the highlights of the programme: the joint parade around the legendary Nordschleife. Diverse indoor events: entertainment away from the racetrackThe Nürburgring also continues to see a steady increase in events away from the tarmac. And so the 2025 season in the Green Hell starts and ends with indoor events throughout the year. The International Rhine Shiai Karate Tournament will kick off the season on the second weekend in January, while the German Carnival Garda Dance Championship will be the event finale in December. Both events will take place in the ring°arena, as will two cheerleading competitions on 15 and 16 February and the ‘Darts am Ring’ gala in March. The latter is set to become the undisputed fan magnet in the indoor calendar with over 3,000 fans expected. The exact date for the flying darts event will be announced shortly. Further music and entertainment formats at the Nürburgring venues are also scheduled for next year. Comedy at NightWash live, the Nürburgring Family Day and a colourful afternoon at the Disney Channel cinema have been decided for 2025 and will soon be added to the calendar.
25.04.2024
"Javaland" celebrated its 10th anniversary at the Nürburgring with a spectacular anniversary edition. From the ring°arena to the ring°kart track, the large IT conference made use of the legendary race track's diverse conference facilities and hands-on activities for an attractive program. For three days, 1,440 participants experienced an unforgettable event. Against the breathtaking backdrop of the legendary race track, the event offered a unique opportunity for Java enthusiasts to meet, learn and be inspired. On the ring°boulevard, in the ring°arena and in various conference rooms of the Nürburgring, participants had the opportunity to find out about the latest developments in the Java world and experience the unique atmosphere of the legendary event location. The mixture of specialist knowledge and motorsport enthusiasm gave the event a special dynamic. In addition to the technical presentations, the visitors immersed themselves in the Nürburgring world during the supporting program: In the ring°werk motorsport experience museum, there were exhibitions to admire and numerous hands-on activities, such as the Pit Stop Challenge. Here, participants were able to try out a real Formula 1 car during a pit stop. Meanwhile, the fast e-karts of the ring°kart track proved to be real crowd-pullers and provided plenty of excitement on the winding track. Another highlight were the track walks, where participants were led by a guide over the legendary asphalt of the Nordschleife - the so-called Green Hell - and given exciting information. On the grandstand of the start and finish straight, participants were even able to marvel at test drives of real racing cars. On the evening of the first day of the conference, Jean-Pierre Derinbay & Friends thrilled the crowd with live music in the Eifel Stadl. Together with Vanessa Iraci and Juan Daniél, he fired up the audience and got everyone dancing to rock and pop music. For the participants who needed a nearby place to stay after the exciting days, the surrounding Nürburgring hotels and the Nürburgring Ferienpark managed by Lindner offered a variety of options for staying overnight in the immediate vicinity and fully enjoying the ambience. All information on the conference offers for companies can be found here.
11.04.2024
The Nürburgring Grand Prix circuit has a new bend. As the centerpiece of an extensive partnership, PAGID Racing now holds the naming rights to the first right-hand bend of the so-called Müllenbachschleife. In addition, the brand, which has been successful with its brake pads in the motorsport and high-performance segment for 30 years, will become a partner of the Nürburgring Driving Academy and will be involved in the ring°kart track and the Nürburgring Business Club. The partnership will initially run for three years until 2026. As part of the collaboration with the Nürburgring Driving Academy, PAGID Racing will also equip the Nürburgring's formula cars with high-quality, asbestos-free racing brake pads, helping the ring's customers to find the perfect braking point in future. At the Driving Academy's formula training sessions, anyone can climb into the cockpit on various courses. At the ring°kart track, PAGID Racing ensures that guests also feel comfortable off the track and sets up a "chill and brake zone" for visitors. In addition, the performance brand uses the offers of the race track's networking platform with a membership in the Nürburgring Business Club. Over 50 companies involved in the Nürburgring are already connected here. "We are delighted to be intensifying our collaboration with the Nürburgring. Due to the enormously high demands on drivers and vehicles, the Nürburgring has been a very important location for the PAGID Racing brand for decades, not only serving as a test track for our high-quality friction materials, but also as the central link to our partners who successfully compete there year after year," explains Carolin Leo, Global Brand Marketing Manager at PAGID Racing. "PAGID Racing's commitment across several modules of our Nürburgring destination shows how versatile and at the same time targeted partners can present themselves at our race track. We are proud to be able to offer PAGID Racing such a wide range of activities, from advertising at the track to the sensible use of the company's high-quality products as part of the Nürburgring offers. In this way, a partnership is also lived in terms of content and, above all, can be experienced by our customers," says Nürburgring Managing Director Christian Stephani. About PAGID Racing and TMD FrictionPAGID Racing is a performance brand of TMD Friction, a leading global supplier of high-quality brake pad solutions for the automotive and brake industry. TMD Friction employs more than 4,200 people worldwide at locations in Europe, the USA, Brazil, Mexico, China and Japan. The company develops and produces disc and drum brake linings for passenger cars and commercial vehicles. The product portfolio is rounded off by the PAGID Racing brand in the motorsport and high performance segment and has been successful in this area worldwide for more than 30 years.
27.03.2024
The Nürburgring and TotalEnergies have entered into a pioneering partnership for the expansion of electromobility. As an official e-mobility partner, TotalEnergies Charging Solutions Deutschland GmbH is building and operating an extensive charging infrastructure at the Nürburgring, including access roads, paths and parking spaces for electric vehicles. For the start of the season, the existing charging infrastructure has now been supplemented by two fast charging points on the B 258, directly opposite the centrally located info°center of the Nürburgring. At the four high-power charging points (HPC) with a charging capacity of 150 to 300 kW, drivers can charge their electric cars for up to a further 300 kilometers within 30 minutes. In a further expansion stage, a roof will also be installed to ensure convenient use even in the rain.The new fast-charging stations complement the existing AC charging infrastructure at the Nürburgring, which was also installed by TotalEnergies. A total of 18 charging points are already available at various locations such as the Nürburgring parking garage below the ring°boulevard, in the parking garage of the Nürburgring Congress Hotel as well as at the Nürburgring Motorsport Hotel and in the Nürburgring Ferienpark.Jan Petersen, Managing Director of TotalEnergies Charging Solutions Germany: "The cooperation with the Nürburgring underlines our strategic commitment to the expansion of electromobility in Germany. As part of an international multi-energy company, we are a strong partner and, in addition to investment and construction, we also ensure the ongoing operation, maintenance and servicing of the charging infrastructure at the site." With this cooperation, TotalEnergies is consolidating its role as an important player in the field of electromobility. In September 2023, the company was awarded the contract for the construction and operation of 1,100 fast-charging points nationwide as part of the tender for the German network. In February 2024, it was awarded the contract for a further 166 fast-charging points along freeways. The company currently operates a network of over 5,000 charging points in Germany. Christian Stephani, Managing Director of Nürburgring 1927 GmbH & Co. KG: "The Nürburgring stands for performance and mobility and their development like hardly any other location in Germany. That is why it is important to us that we can offer our visitors, overnight guests and those passing through a strong charging offer. In addition to the AC charging points, the fast-charging stations that have now been put into operation are the next step in making our charging infrastructure even more attractive. The collaboration with TotalEnergies has been an absolute partnership."
16.03.2024
BMW is the new official vehicle partner of the Nürburgring. The service and track safety vehicles for the race track employees will come from the Bavarian car manufacturer at least until 2026. In addition to the existing commitment of the BMW M performance brand at the Nürburgring, the vehicle partnership that has now been agreed represents a further expansion of the collaboration and BMW's presence at the legendary race track. In a first step, a total of 25 new BMWs will strengthen the Nürburgring fleet. Nine of them will be on the track in the future as part of track safety. Eight BMW 330i xDrive Touring and one BMW X1 xDrive23i will be used on the Nordschleife and Grand Prix circuit to ensure safety. For this purpose, the vehicles are given a Nürburgring-specific, eye-catching design with warning elements so that they are clearly visible to all race track users at all times. For example, by tourist drivers or participants in the sports driver training sessions. In future, the 1 Series, 3 Series, X1 and X3 will be available to employees as company cars. In future, these will also be equipped with design elements of the Nürburgring silhouette and the Nürburgring logo, making them attractive figureheads of the versatile event location. Nürburgring already home to the BMW M brandThe vehicle partnership is a further building block for the Bavarian car manufacturer at the Nürburgring. Nürburgring visitors, tourist drivers and television viewers know the BMW M performance brand only too well. Both the BMW M Power Grandstand on the Grand Prix circuit and the BMW M Bridge directly above the start and finish straight, as well as the advertising banner on the "old pit lane" along the Nordschleife, are visible from afar and are an integral part of the Nürburgring's image. In terms of driving activities, the car manufacturer is also one of the most intensive users of the race track with its Driving Experience. In 2021, BMW M also started to establish the Nürburgring as the home of the brand. The centerpiece of this cooperation, which will initially last until 2025, is the BMW M Showroom in the ring°boulevard, which opens to visitors to the Nürburgring on selected dates. The motorsport season at the Nürburgring starts on March 16. Whether on or off the race track. BMW will definitely be clearly visible.
16.01.2024
#HeartRace Emotions in various indoor formats have been experienced at the Nürburgring in recent weeks - and the next events are already in the starting blocks. For example, the ring°werk motorsport experience museum experienced two successful event premieres. The museum, which is normally only used for B2B events outside of opening hours, welcomed around 1,000 spectators to the comedy format "NightWash live" and the unplugged concert by Mo-Torres. Meanwhile, around 1,000 karateka from 19 nations battled it out in the ring°arena at the international Rhine Shiai. The event area had space for a total of 12 competition areas for the 5,000 fights. The neighboring Bitburger Event Center provided space for warm-ups and workshops.At the beginning of December, over 500 cheerleaders also competed in the ring°arena at the Rhineland-Palatinate state championships. The anticipation for upcoming events is great. In addition to the popular Darts am Ring Gala with world champions Luke Humphries and Michael Smith, visitors can look forward to comedy newcomer Simon Stäblein, the German Judo Individual Over 30s Championships and the Disney Channel - Join-in Cinema at the Nürburgring. The indoor dates at a glance: Disney Channel play-along cinema | 24.-25.02.24 | ring°kino Darts on the Ring Gala | 16.03.24 | ring°arena Comedian Simon Stäblein | 28.03.24 | ring°kino German Judo Individual Championships (Over 30s) | 13. - 14.04.24 | ring°arena
